Are you looking for ways to breathe new life into your restaurant or cafe? Over time, brands can begin to plateau or even track backwards if not carefully cultivated.
But hey you're a business owner! You've got a team to look after, customers to serve, space to maintain and all the financial and administrative along with. There's a lot to look after, and it's easy to get lost in looking for solutions to problems.
Fortunately in the modern world, there are many ways to reboot your restaurant to reach a new audience to drive fresh traffic to your venue.
Here are some tips that can help bring customers back through your doors.
Invest time and effort in digital marketing
Traditional advertising can only take you so far these days. With 21 million smartphones in Australia alone, digital reach is at an all-time high and your marketing efforts need to tap into that - the internet isn't going away any time soon.
The good news is that a lot of this digital marketing can be done for free or on the cheap. Having a website and a social media presence isn't enough, though. These sites and pages need to be monitored, maintained and used so that you can directly engage with your customers.
It is always a good idea to peek over the fence and see what your competitors are doing, especially if they have a strong social media following. What kind of posts are generating the most engagement? What ideas are they trialing successfully? It can be a great source of inspiration for your own social media.
Use innovation to reboot your business
Albert Einstein famously said: "The definition of insanity is doing the same thing over and over again, but expecting different results".
That is also true of the restaurant industry, with innovation and uniqueness being ideal ways to stand tall above the rest of the pack.
Right now, innovation in the retail and hospitality space is occuring in the form of payments and rewards. Society is shifting to mobile-based payments, just as we once moved from silver and gold to cash, and from cash to EFTPOS, we are now leaving our wallets behind to pay with our phones.
The shift towards mobile payments might sound daunting, but it is not difficult for your restaurant to get onboard.
Liven is one example, and has taken the payment experience to a new level by building payments and rewards into one app. This means customers earn when they spend at over 700 partner venues in Sydney and Melbourne - and the interaction is easier than it's ever been between business and customer.
The customer rewards come in the form of a digital currency called LivenCoin (LVN), a cryptocurrency which can then be used to spend at other venues, used as a donation towards charity or given as a gift to friends. Businesses don't need to change their operations to accept LivenCoin either.
Interested in becoming a Liven partner merchant? Visit Liven's merchants page